Born in Lima, Peru in 1982, had his first contacts with fashion thanks to photography. Moved to Barcelona at age 17 and studied at the prestigious school Felicidad Duce, where he graduated cum laude as specialist in clothing stylism, art direction and in fashion design.
Upon completion of his studies, presented his collection "The Perricholi" at the fair Bread & Butter, Barcelona, January 2006. In the same year participated in the "China Fashion Week" 14th Hempel Award International Young Fashion Designer Contest, Beijing, where he earned the bronze medal for best collection and the prize for best collection of his country.
Since then has specialised in art direction and fashion stylism. His work has been published in La Vanguardia Magazine (Spain), Zink Magazine (U.S.A.), Faces (Germany), DIF Magazine (Portugal), Zero (Spain), VanityG (Spain), Bg Magazine (Ecuador), Exo2 (Venezuela), Fuxyz Magazine (Spain), among others.
Actually he works as art director at the company Grisby, and has contributed as "head designer" at the company Peace Division.
He is director of postgraduate studies in fashion stylism and publicity at the Higher School of Design and Fashion "Felicidad Duce", and coloborates as professor of stylism and art direction at the Higher School of Image and Design IDEP, and the Higher School of Design BAU, Barcelona.
